Monthly archive - May 2017

Photography and Staging | The Listing

Photography and Staging | The Listing

Recently I was on a webinar that an agent recommended to me. The host was talking about the importance of photos for all listings. Being high resolution, professional shots. I decided to peruse the MLS and see what Orange County NY listings were looking like.

What makes a great picture?

Some agents are great with the high resolutions shots, but they unfortunately lose out because although the pictures are done by a photographer, the composition obviously is done by the home owner/agent which does not make the shot look professional. Wha, wha, they fall flat. The composition being the way the room is styled. Staging is marketing a house to its fullest potential. It’s not only cleaning, decluttering that is the obvious that should be done before listing. Would you put your used car up for sale without detailing it? Obviously no, and your house is a much larger investment then your car! Staging is making sure the house’s features stand out to attract a wide range of buyers.

dining room staged and photographed to attract buyers

Online Marketing

Today buyers, more than ever before are searching for their next house on line before they even call an agent. If they see that a particular agents listings are represented well with beautiful photographs, and emanating a lifestyle that buyers want, they keep that agent in mind. They keep that house in mind and also request to view it. Smart agents know it is important to stage a house, and offer it as part of their listing services. The Agent/Professional Stager/Professional Photographer are a team that create a marketing setting that will make your house stand out above the competition.

To be honest I believe the agent thought the webinar was about general marketing. But marketing is all about location, promotion, price and product- the house. If the product is not desirable it will not sell. Staging can take a not so beautiful house and turn it around that will sing to buyers “come live here!” So if you are considering selling now, or in the future, professional staging and photography should be included in the entire process to ensure you have a desirable product for the market you are selling in.

If you would like more information please feel free to connect with us via our newsletter, or through social media we have lots of tip to share!

Additional good reads:

Minimal Interior Design | Why Staging Works

What, Why, When | Home Staging


Selling, Who to Hire First

Selling, Who to Hire First

You’ve made the choice to sell your house, now what? Who should be the first person you connect with?

A Professional Stager

What did you say? Shouldn’t they come after the real estate agent? No, and let me explain why.

  • A Professional stager will look objectively at your house
  • Help you distinguish what features are best to emphasize
  • Explain why and what sprucing should be done to make you house resonate with buyers
  • Suggest improvements that will give you a return on your investment
  • Help you protect the equity in your house by assisting you to insure that the presentation is better, if not comparable to other houses with similar features

The Lived in House

I recently did a consult on a house that was lived in, and I mean lived in. The walls were marked up with nicks from living in the rooms. The floors although wood, were dirty with scratches and marks. The wood work around the doors and doors had pieces nicked off. The windows were hard to see through. The kitchen appliances probably had not been cleaned in a week or so, you get the idea right? The house was lived in. They were not happy with the selling price estamate their realtor had given them. They felt other houses were selling at a higher price for the same rooms, bathrooms and they had put a bit of work in the house over the years. The problem was the house did not present well. If they had a consult first from a professional stager they would have understood what needs to be attended to. Some small improvements with minimal investment can help any seller gain higher profits.

They were lucky to find an agent that knows how important staging a house prior to marketing is. The agent pays for the consult for their sellers because they know the presentation will attract the buyers to take interest.

staging makes a difference when you sell

Protecting Your Equity

A stager has an unbiased eye. We help home owners with all types of houses. Keeping with the style of the house, and the market in mind we give suggestions that will appeal to buyers. Our goal is to get you the biggest bang for any money you invest in the house. Our suggestions are to not only to appeal to buyers, but also consider how to make the rooms appear brighter, and larger. Buyers want to find a house that goes a little above their expectations. Staging helps a seller do that. So before listing, look for a professional stager in your area that can help you prepare your house before it goes on the market, or before you get that estimate from your realtor.

Other good reads:

7 Simple Steps to Staging

What, Why, When | Home Staging

Should a Seller Waste their Time and Money on Staging


Value of A Good Picture

Value of A Good Picture

Many Real Estate Agents are proud to offer professional photography to their clients for their listings. They absolutely should, since the pictures are what get buyers attention. Pictures speak a thousand words right? If a house is merchandised correctly it will stand out in the market. If the picture resonates with buyers looking on line they will want to see the house.

Creating the Image

Imagine you are getting your picture taken. Either a wedding picture, family portrait, corporate portrait, graduation, any big event that you might want a professional photographer to capture the perfect image. You put on a nice shirt, comb your hair, do your makeup; in other words try and look your best?   Selling your house is no different. Would you want every family member, coworker, stranger looking at your house and the way you live every day? Or would you want them to see how your house looks when you know you are having important guest over, clean, spiffed up and beautiful.

staging a house helps the photo's stand out

 

Professional Staging and Merchandising

If you have a real good Real Estate Agent representing your house for sale, they will not only offer professional photography, they will offer professional staging consult. The professional staging consult will help you get your house in tip-top company ready shape for the pictures. Think about it, are the buyers not coming through your house just that, company? Professional staging is the “makeup” for your house. Staging will make your house desirable to the widest range of buyers. The pictures will resonate with buyer, making them to want and see your house.

Looking Good

Once you are professionally staged, your house it will resonate in the market. It will appeal to buyers because they will see beautiful pictures of the spaces that they could have if they buy your house. Professional staging reduces the time a house is on the market because the pictures stand out online. Many people may feel that they can do it themselves, but the fine details are typically not paid attention to as an unbiased professional stager would do. They see your house as a product that needs to be merchandised to be desirable to buyers. Ensure your professional pictures are done correctly with professional staging done before listing, so your house resonates with buyers.

Other Important Reads: