Monthly archive - October 2017

Depersonalizing Goes Beyond Removing Pictures

Depersonalizing Goes Beyond Removing Pictures

Depersonalizing when selling is something that home sellers hear about, but might difficult as to what specifically it really means. I hear from sellers all the time “I started taking down all the family pictures.” Yes, this is part of the depersonalizing that is needed, but it goes beyond the pictures.

editing before you put your house on the market helps your sale

Edit not only your pictures, but many of the personal items that can be considered taste specific

 

It’s Personal, why remove it when selling?

We all know that the pictures are personal because they are of your friends and family members, people you love. When selling a house, you want the house to be the center of attention and not personal items. Memories are in everyone’s home, but now that the decision has been made to sell the house, it’s time to showcase the house.

Beyond the pictures there are typically many objects that have sentimental value, are taste specific and can be distractions to the selling process. Your goal when selling is to showcase the house so when buyers looking at your house, can see themselves living in the house. Now that you have chosen to put the house on the market it is a product that needs to appeal to buyers.

How to showcase a house

To showcase a house, it begins with repairs and cleaning. Repairs such as leaky faucets, caulk around the tub, wood floors that are scratched, doors that squeak etc. should be addressed. Cleaning means every surface in the house. Think of when you sell your car, detailing helps retain the value a little more, correct? Do the same to your house.

Next is the depersonalization. What is personal?

  • Pictures of family and friends – You can still have them up if the face is not the focus of the picture. Think of portraits, wedding pictures, family portraits; you want the buyers concentrating on the house, not on who currently lives in it.
  • Color – the color on your walls is a personal choice. You need to make it neutral. A neutral background showcases the house, not your personal taste. Fresh paint is also bang for the buck and falls into the cleaning of all surfaces. Buyers love fresh, neutral painted walls
  • Furniture – This can be a little hard because to purchase new when selling might feel like an unnecessary expense. I see it is an investment that you can take with you. But keeping your furniture neutral- and fitting to the size of the room allows you to showcase your house better. Working with a stager we can help you with placement and editing, as well as suggestions that will allow buyers to see themselves in the living spaces.
  • Touchakis – These scream personal, editing is essential. They help make your house a home, and will look fabulous in your next house. But now is the time to edit and start packing because it will make it easier to deal with all the showings, and moving.
  • Drapery and curtains – When decorating these are elements that create an ambiance in the room. When selling, your goal is to keep the rooms light and bright. Heavy swags and drapes block the light. Consider removing or at least just having side panels on your windows.

Being objective is hard when you are selling your home. Of course, those personal things are what made it feel like home. Those objects can be used in your next home, but when it is time to sell, your home is a house on the market in competition with many others. You need to optimize your house to sell quickly, get a strong offer. By depersonalizing buyers can see themselves in their next home.

Other Good Reads

Possessions and Stuff

Identifying Clutter | Move On


Recipe To Optimise Selling Your House

Recipe To Optimise Selling Your House

You decided to put your house on the market to sell. To optimize your sale, there are a few things that need attention for the outcome to be as expected.  Here’s a simple recipe for selling:

Repair

Reduce

Refine

Repairs

make those repairs prior to listing

This includes not only the leaky faucet but it also means anything that might not allow you to pass an inspection. Did you add any rooms to your living space that did not get a permit for? Are your systems up to date and working like heating, water etc. When selling these can affect the sale. If I see a few “red flags” during a consult I will suggest getting a pre-inspection so that the seller is aware of what might arise, and can avoid if taken care of prior to selling.

 

Reduce

get rid of things you do not need

This is always hard because we all have a tough time being objective when it comes to our homes. The first thing that needs to be realized is that your home is now a house (product) in a market with a lot of competition. If you want the outcome to be successful with your sale, you need to be objective.

What must be reduced are personal items, possibly furniture, and items that you most likely will not use in your new house. By removing them now, you will save yourself a lot of time when you move. The personal items are probably what made your house feel like home, but they are making it feel like your home, not one that buyers can see themselves in. A buyer needs to view the house, not your things. A professional stager can help you highlight the details that buyers are looking for.

 

Refine

edit and enhance a room with accessories and furnishings that complement

Refining is when you take what you have, and highlight the desirable and play down the non-desirable aspects of a house. Color of the walls can have a huge affect here, as well as placement of furniture, art, and accessories used. The attention to details is extremely important because not only do buyers have a wish list, they are hoping to find a property that fulfills that and more. Refining accentuates the value, positive features of a house, and showcases what a buyer can own. Buyer’s for any product want to consider their purchases as quality with a lot of value. Seller’s need to provide that feeling when selling to get the best offer possible with their house.

Depending on your house, one of these areas may need a little more attention than another but if all three are addressed, the outcome of the sale will result in a strong offer, reducing time on the market.

Other good reads:

Organizing | Systems to Use

Selling, Who to Hire First


Frequently Asked Questions On Staging

Frequently Asked Questions On Staging

It can be hard to decide to invest money into a house when you are about to move away.  I compiled this Frequently Asked Questions by sellers just like you are smart to do, and hopefully this will give you the answers to your concerns regarding this investment.

  • Is my home worth staging?

Every home going on the market is worth styling. Showcasing every property gives it the advantage of impressing buyers. It will encourage buyers to see the value in a property giving the seller quality offers.

  •  Why spend money on my house when I’m selling?

The money you need to spend is an investment in your property. The return is less time on the market saving carrying costs and excessive mark downs. Paying attention to the details, like when selling a car; the interior appears to be of quality, the value is seen, the offer will be strong. The smallest investment can have an impact at sale time.

  •  Buyers can see past my things, right?

Statistics have proven that 90% of buyers can not envision a property differently other than ‘as is’ the way they see it. Therefore, styling your property for your market is essential to create an ambiance that is desirable to buyers. A styled house creates beauty and value in the property, and the buyer sees the ability to move in and start their life. For a minimal investment, buyers will be more inclined to make a strong offer.

  •  All homes sell eventually, right?

Yes, but at what cost to you? You will continue to pay your utilities, taxes, mortgage every month. The presentation from the start impresses buyers. if the house is not styled right from the start, you will incur price reductions, costing more than the cost of staging your house at the beginning. Selling quickly saves you money. Design Solutions KGP are trained to ensure every feature of your property is highlighted to achieve positive outcomes.

  •  Will the improvements increase the value of my Property?

Small inexpensive changes can create a dramatic effect. Design Solutions KGP during a home consultation advise you on what needs to be done while keeping within your budget to create a bang for your buck. Styling a property to your market always creates perceived value.

  •  How much work do I need to do on my property?

It depends, every property is different. Some may need more work than others. A staging consultation will identify any issues that need to be addressed, and help you prioritize what needs to be done to showcase the property. The goal for Design Solutions KGP is to help the seller make the biggest impression on the smallest investment possible.

  •  My Realtor told me what to do, why have a home stager come in?

A Realtor is a professional in their field of negotiating property sales. Design Solutions KGP is trained in color selection, design elements, styling to market a property. It is difficult for a home owner to look at their property objectively because they are tied to the house emotionally. Some personal possessions can distract buyers from seeing the house for what it could offer them. Design Solutions KGP objectively reviews the property to ensure the houses full potential can stand out, allowing the buyers to only see the positive features in the home.

  •  How much will home staging cost me?

Home staging is a service offered to home sellers to capitalize on their biggest investment, their home. By home staging prior to putting your house on the market, it will create value, it is an investment in the sale of the house. It is an essential step in marketing a house, Design Solutions KGP works with buyers to keep within their budgets to optimize the sale of the house. If the home is occupied we try and utilize what you own, the investment is typically less than 1% of the listing price. If the house is vacant the cost will run on average between 1-3% of the listing cost of the house. The money invested will be definately be less than the first markdown you might have to incur.

  •  Will a price reduction help sell my property faster?

If your property is price comparably to other properties in your market there should not be a need to reduce your price. A price reduction might generate interest, but buyers are then looking for faults in their favor to ask for even a lower price point.  Not very favorable for the property owner.

If you decide instead of a price reduction of $10,000, you choose to invest $2000 in styling your property, you are ahead $8000. A property that is showcased is going to create interest in the market, and a stronger offer. Homes that are styled by Design Solutions KGP have averaged on the market less than a month, with an offer based on the original price listed. By putting your best foot forward at the start of the sale will result in a strong offers.

  • Should I stage my home before I put it on the market?

Staging your home prior to putting it on the market gives it a strong first impression. Having your home staged prior to thinking of listing is beneficial because a Realtor will compare it to other properties that are in good condition, giving you the advantage of preserving your equity. If your property has been on the market with little interest, staging can provide an alternative to a price reduction. Remember, you only get one chance to make a great first impression.

  • If my house was decorated by a professional designer, why would I need a home stager?

While your house maybe beautiful, a designer has decorated with you and your taste and style preferences. A home stager aims to style the property so that the majority of the people looking for a house will see the appeal in the home. The goal of selling is to appeal to the widest range of people so that you get a strong fast offer.

  • Why Design Solutions KGP to stage my home?

Our goal is to make every house resonate with buyers. We work with the seller to ensure the improvements are wise investments that will protect the equity in their house. Homes that we style for sellers typically get a strong offer within the first month of listing. Our background in marketing and decorating help homeowners showcase their homes and realize the full potential their home has to offer.

Have additional questions, contact us!