You decide it’s time to put your house on the market. You get a few RE Agents into your home to give you an evaluation and they tell you to “de-clutter, clean, and make things neutral” (ya, ya, ya)….you listen to the advice and then do as they suggested or think you did, and your house sits on the market. Why? Because most likely you have not been able to:
1. Look at your house objectively
2. Your house has assets that are probably not being highlighted the best that they can
3. You cleaned, de-cluttered, and are looking neutral BUT probably have not created the VALUE that speaks to the buyers.
4. Your personal (ahem) decorating style is probably not as appealing to many buyers as you think
So you say “so what” I’m not wasting money to have someone tell me what I need to do.
“So what,” your house will then be passed over for homes that present better, it will linger on the market longer causing you to reduce your desired price, and/or you will get into a bidding war which will be more costly than hiring a Professional Stager.
I ask my clients if these cupcakes cost the same, which is more desirable and would be the better value?
You guessed it, the frosted cupcake. Why? Think about when you put your home on the market why a buyer would want your home over the others in your area.
When buyers are looking for a house which one will they select? The house that is polished and speaking to them, or the one that looks like every other home they have seen online. Those that do not present well will be passed up and linger on the market longer and at a lower price.
Why hire a professional stager? Why hire a lawyer, a contractor, seek advice of a tax advisor? Because they know how to do the job, and have extensive knowledge in the area they are professionals in. You know if you hire a professional the job will be done right saving yourself frustration and aggravation that in the long run is worth every penny. A professional stager brings value to the home, they suggest upgrades that are desirable to buyers that will bring the seller a return on the investment. They know how to edit out furnishing and emphasize architectural features. The house will be merchandised to impress design savvy buyers for the market that the house is in. Professional staging creates a polished look that makes a home stand out online and in the market place, it creates an emotional connection for buyers to want to take a further look.
So why hire a professional to stage your house to sell, because you want it to sell, and sell faster than the competition. Is that worth the cost of hiring a Professional Stager? I know it is.
If you have a great success story once your home was staged I would love to hear about it!