The goal when selling a home is to sell quickly and of course, close to the asking price. But how does a seller gain the competitive edge over the market? The seller has received advice from their agent but understanding what needs to be accomplished can get lost in translation. To gain the advantage to have a strong standing in the market, the presentation has to resonate with buyers. A professionally trained stager knows what the market demands, and the best way to present a home for buyers.
Can you prepare a home on your own? Sure. But there are advantages of hiring a professional stager verses someone that is not trained. If the objective is lost in translation it can cause some common mistakes that can cost a lot of money when selling.
Providing decorating advice verses a marketing strategy
Staging is NOT decorating; it is creating a marketing strategy for the property. A professional stager focuses on showcasing the best features of a property. A designer considers your personal likes and creates a look for you- not for buyers. Our goal is to consider the camera’s eye and the best way to project spacious, useful rooms that buyers can connect to.
The saying “you get what you pay for” reins true here. The first step and critical step to assessing a property to become ready for market is reviewing the entire property through a consult. This is a value-rich assessment of a property giving the seller recommendations to motivate and prioritize what is essential to “package” their home.
Simple check list of assessments do not prioritize recommendations
Analyzing and prioritizing what needs to be done and completed in respect to market trends, buyer’s wish lists and budget issues have to be considered and discussed. The what and why need to be reviewed to help the seller make the best financial decisions that will benefit them. If a seller just has a list of things that should be done, it does not give them directive as to setting priorities and how to accomplish.
Not addressing sensitive topics
Many times Real Estate Agents and untrained stagers do not like to rock the boat by addressing sensitive topics about a property. Handling difficult conversation with home sellers is key skill for professional stagers. We understand how people hold their properties near and dear to themselves, but we also know one strong negative impression can override a list of positive factors and prevent a sale. Sensitive issues like odors, cleanliness, unattractive dated décor, religious items, clutter, provocative art etc. are all difficult to discuss but avoiding the issue is not an excuse and avoiding them can lead to costly mistakes when selling.
Fail to Motivate a Client with an Action Plan
A prepared property presents better and is easier to show to buyers. It is essential to motive the seller to follow through with the recommendations to prepare their home for market. These recommendations may feel overwhelming to accomplish, but a professional stager assists the seller by prioritizing what needs to be accomplished. A trained professional is a serious business owner and an expert in design planning and problem solving allowing the seller to succeed in selling faster and for top dollar.
A professional stager helps the seller understand the recommendations needed to create a solid presentation, seeing the importance and benefit from the direction given. An agent that recommends staging to a client emerges as the professional that sells properties quickly and for top dollar.