Category archive - Staging Solutions

Staging, Why Bother, Who Needs It?

Staging, Why Bother, Who Needs It?

The other day, a good friend that is a RE Agent, asked me to stop by her open house. The house had great charm, obviously recently redone siding, great curb appeal and the photo’s on line looked pretty good. She was excited by my comments and asked me to take a tour.

The décor expressed the sellers taste. The kitchen had a sunken and cracked floor, but the seller was willing to throw in an architectural plan to fix it. The colors throughout were bold. The pet beds looked neat and clean as did the giant lizard cage in the upstairs bedroom.

lizard

Who needs staging? A homeowner that is putting their house on the market and is not aware of any problems that might cause a buyer to walk away. Some Realtors do not feel comfortable to tell their sellers there are issues that need to be addressed. An Agent likes to keep their clients happy and not rock the boat – so to say. To address anything that might cause an upset is something best to be avoided. No one likes conflict, and there should not be any when selling a home. So how is a seller suppose to know all the concerns that might lose a potential buyer?  Hire a professional Stager, make them your partner.

handshake

A professional Stager will evaluate the your house keeping in mind not necessarily how the seller believes their house should look and be marketed, but what buyers want, are looking for, and love. Many RE agents operate in the belief that it is too costly to suggest staging, but in reality it will cost less than the first mark down the seller will need in order to keep interest in their home. Why take a chance to lose a potential sale ever? Every buyer that walks through a home should feel that they could live there. That is why you need to bother to have your listing staged.

 First Impressions, are Lasting Impressions

Stage Your Home to Sell

Stage Your Home to Sell

See how staging your home will help you sell in this infographic created with MyMove.  If done properly, it could be the difference between your home sitting or selling.

Home Staging
From: Home Staging


14 Home Staging Tips to Sell Quickly

14 Home Staging Tips to Sell Quickly

A quick video outlining fourteen important tips for every investor and home seller.

The points Frank speaks about will bring value to the home and help a property sell.

Such As:

  • Staging helps you separate your property from the rest by standing out in the market
  • Staging gives buyers a great first impression which is what they will remember and most likely come back to after looking at many properties
  • Pictures on the MLS will look better, and stand out getting more buyer traffic which is what you need when selling in today’s market where 90% of buyers are now searching online first.
  • Staging allows the buyer to visualize the rooms better, they also know what the buyers in your market like so they will improve the appearance of your home to stratify buyers wants and desires.
  • Not sure of the expense of hiring a professional stager? Consider if you can be objective enough to create an ambiance in your home that a buyer would fall in love with. If you do not have the ability to be objective a Professional Stager is worth every penny.

Thanks Frank Chen for putting together this video!


Get Your House SOLD!

Get Your House SOLD!

Spring, many people put their house on the market this time of year. If you are thinking of doing the same here are some must do’s to have a successful sale….

1. Create a game plan– Putting your house on the market can be overwhelming but if you have a well thought out plan with priorities it can make the whole process much easier. How do you prioritize? First and foremost make sure all repairs that have been on that “to do” list are done. Then set up a room by room strategy to get it organized and ready for selling.

2. Ask – get honest objective feedback from relatives, friends, neighbors about your entire house. Be open minded, and do not take offense. This is the easiest way to start addressing areas that buyers may find a turn off when touring your home.

3. Think like a buyer – once you get that valuable feedback think like a buyer. Remove yourself from your “home” and begin to realize that it is a “house” that someone else wants to envision themselves living their life in, not living your life in. You need to step back and have a new perspective.

4. Know your competition– check them out online, how do their pictures look compared to yours. Drive by them, what is the neighborhood like? Look at the competition to decide why would a buyer possibly pass over your home for another? Make the list of the positives that your house has compared to the competition. Ensure your list is stronger.

Presentation is a significant part of the marketing when trying to sell a home. Little details can make an enormous difference when people are judging one home over another. Those emotional details can easily motivate buyers into liking a property over another. Think like a buyer and you will be well on your way to selling your house quickly!


NBC 10 How to Sell Homes Faster

NBC 10 How to Sell Homes Faster

“Staged” Homes Sell Faster

Click on the link above to find out why staged homes sell faster. Staging a home can result in 78% less time on the market. If you hire a professional stager you will gain 586% return on investment.

Why wait call today to get some professional advice!


Home Improvement Projects | Inexpensive Updates

Home Improvement Projects | Inexpensive Updates

Home improvement either you love to do it, or hate it.

After being in your home for a while you start to look around and see things that might need some updating or just need a change. Then comes the question of how much is this going to cost me…Here are some ideas to help save you some money or inexpensively get an updated look in your home.
paint canThe biggest change and least expensive thing any homeowner can do is paint (but not necessarily this color!). A fresh coat of paint in a room can make all the difference. If you have done some renovations and you may have imperfections on the wall, go with a flat or matte finish it will hide some of those. When using color or deciding on what color to use, find something in your home to give you inspiration. Maybe it is a color in a printed pillow, a shade of color in a picture, rug, throw or an accessory you have.  Use those bits of color to develop a color scheme to update the room. I suggest to clients that are looking to redecorate a room, or those that are thinking of putting their house on the market to paint at least once every 5 years.

The accessories in a room are also something to think about for an inexpensive update. Get some new accent pillows, maybe a new throw or lamp, those small inexpensive purchases can give a big impact most of the time.

If you feel that your kitchen is in need of an update, and you don’t want to do a total renovation, see if you can use the existing layout and possibly just update the cabinet doors, maybe your budget will then allow you to splurge for the granite you love. Maybe a new floor is all your kitchen needs. Objectively look at the space and see if you can work with much of what you have.

Bathrooms are another room that can get expensive to update. Again, can you leave the layout- big savings. Possibly put down an updated tile floor with a larger tile say 12×24 to achieve an update look. Possibly you can find floor models of sinks, faucets, tubs that you have in mind which can save you money. Even just updating the light fixtures can change the feel of the room- especially those builder “Hollywood” light fixture so popular in the 80’s and on! When updating  think of the feeling when you go to a luxurious  spa. The bathroom is a new “retreat” room for many people today.

Keep the 5 year mark in your mind when owning a home. If you have the same window treatments, bedding or pillows, your walls are a little scuffed up, or you still have those posters you hung in college as art, maybe it is a time for a change. These fixes can be inexpensive and make a huge impact in a room. If you have some other idea’s I would love to hear about your home improvements!


Before You List on MLS

Before You List on MLS

Before you have the pictures of your home put up on the MLS here are some improvements that will benefit you greatly and gain a great return.

Home Gain Real Estate Blog http://blog.homegain.com/homegain/homegain-2011-home-improvement-national-survey-results/ posted results from a national survey of nearly 600 agents last year to determine which low cost home improvements will give sellers the advantage in today’s market.  The top five nationwide home improvements are:

  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
  5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)

Cleaning and de-cluttering continues to be the number one home improvement since the survey was originally conducted in 2003. What does that mean, what does that entail? I suggest to my clients that this is the first step to preparing a home or the market and it is the best time to get packing and organized. It will really save you a lot of time in the long run. Get three boxes one for items that will be moved to your new home,  a bigger one that will be tossed with all the items you have not even looked at or used for the past six months or more, and the smallest of the boxes will be one that you move but holds those items that you really don’t use but have sentimental value (like the first car keys you ever had.) Buyers look everywhere, an organized home will also make it easier for you when you have to have it ready in a snap because a realtor has a showing.

Lightening and brightening means replace all those old outdated Hollywood lights in the bathroom, put 100W bulbs in all the lights in your house, give your rooms light paint colors or a fresh coat of paint. You may have a passion for pine green, but you can paint your new home that same color. Get things up off the floor,  broken window blinds, or outdated curtains off the windows. Now is the time to make your home bright and airy feeling.

Home Staging, this has to do with placement of the furniture, the flow of the room, and how the contents in the home sends a message to buyers relaying an ambiance to the home. This can be difficult for some home owners because they cannot look objectively at their home. A lived in look is not a long for look for buyers. Update pieces of furniture, maybe new bedding and fresh new accent pillows. These are items that you can move with you, so enjoy the indulgence of the update. This is the one area that many homeowners fall short in getting the home ready for the market.  If you do not know where to begin, it is well worth the money to have a professional home stager work within a budget you feel comfortable with to come in and help.

Landscaping and all repairs are important because if you cannot grab the buyer within 10 seconds from the outside, which is all the time you have, they will walk away. Don’t expect  buyers will replace or fix repairs in your home, they will most likely walk away to find a home that is kept up. landscaping

Your expectation to sell your home quickly will be accomplished if you concentrate on the top 5 improvements where they are needed in your home. Your home is now a house that is a commodity that needs to be sold. Make sure you take the best steps to ensure it’s sale. If you have concentrated in these area’s your sure to be on your way to a profitable sale!

 


The Savvy Agent

The Savvy Agent

Savvy real estate agents realize the importance of staging properties on the market today. Collaborating with a stager will save an agent time and less aggravation.  The stager works with the seller on the areas of the home that will help market the home.  Statistics have shown that staged homes sell faster and for more than those that are not staged. Agents that use professional staging turn their properties faster, increase client satisfaction and gain more referrals. It actually becomes an effective marketing strategy for everyone.

Real estate guru Barbara Corcoran says staging is no longer optional.  Agents that understand the importance of staging include a stager on their team. All properties benefit from some degree of staging, and stagers will work with clients to understand the needs and constraints, enhancing the property to appeal to buyers. Agents that have a professional stager on their team are focused on listing and selling quickly.

I liked Nairn Friemann‘s list of Out vs. In, for real estate agents who incorporate staging, here’s what real estate agents say about staging – Out vs In.

OUT

IN

“Staging costs too much” “Staging is a short-term, high yield investment.”
“Staging wastes too much time.” “Staging saves time by reducing days on the market.”
“Staging is fluffing.” “Staging is savvy marketing.”
“My listings always sell… eventually.” “My listings sell higher and faster than the competition.”
“Why would I pay for a consultation?” “Investing in consultations helps me sell listings.”
“I won’t offend my seller by suggesting staging.” “I win listings by having a pro stager on my team.”
“I do my own staging.” “I focus on listing and selling.”
“Staging is just for vacants.” “All properties benefit from some degree of staging.”
“What’s a stager?” “My staging pro is an indispensable member.”
http://blog.ingenuitypizzazz.com/

Think of when you are shopping for yourself, what are your considerations before making any purchase? It might be price, or is it a particular need you have, a look you are going for? How is that product presented to you? How is it that you are persuaded to finally purchase that item? It is the culmination of a professional marketing team.  So the question stands, why would anyone put their home on the market without “merchandising” it first? Do they not want their product to be desirable to as many potential buyers as possible, and to appeal over any possible competition?

Savvy agents realize how to market properties, and turn them into sales. Now that is win- win all around.

 


Why Stage a Vacant Home?

Why Stage a Vacant Home?

Why stage a vacant home? Simple reasons:

  • To make it easier for buyers to envision how they could live in the home
  • Add warmth and personality to a home
  • To create a longed for look vs. a lived in look
  • To arrange an unusual layout flow and bring logic to the spaces

If a property is worth selling then it is worth doing everything you can to appeal to potential buyers in order to sell the property. Vacant staging can be done in a few rooms or the entire home. Hiring a professional that can create the ambiance that needs to be conveyed to the buyer, is important. Having an agent that understands the importance of staging and how it can impact a sale, is also essential. Experience agents that walk into a sellers home and suggest staging, should be listened to. They know their market, they know what buyers want.

This vacant home In Cornwall NY had beautiful bones but it had nothing to “speak to a buyer.” After a few rooms were staged, buyers could then connect, visualizing how they could live within the house.  When a buyer enters a home that has no furnishing and just empty rooms they are welcomed by blank walls- not so intriguing.

DSC_0024Vacant entrance

 

 

 

 

 

After staging, the empty rooms become warmer giving the buyer the ability to easily see how they can make this house their home.

staged entrance in Cornwall on the Hudson staged living room in Cornwall NY

 

 

 

 

 

By adding furniture to the rooms, creating warmth and ambiance is what helps sell a home. This house had been on the market for over a year and no one purchased it. After it being staged it received an offer in the first month. By allowing buyers to see how rooms can be utilized, and furnished with items that create value for the space the vacant home becomes more appealing. Do you think it makes a difference?

Let me know your thoughts……


Setting the Table

Setting the Table

This is the time of year we gather around the table to spend time with our close family and friends. Why not have fun with your table, here are some ideas to get you started:

Make sure the dishes you pick are a great match for your style and budget. You can find items at discount stores such as Wal-Mart, Kohl’s or Home Goods, websites,  shop sales at department stores or home good stores like West Elm and Crate and Barrel. Sometimes you can find great deals at flea markets or garage sales also. Look for unique items to complement your dishes, like great stemware, different napkin rings, or linens.

Can’t find a complete set of something that tickles your fancy, why not try mix and matching two different sets? Doing this will allow you also to change the style of your table when you feel like it without having to purchase a whole new set.

To make it all work concentrate on unifying theme-such as  color, style, shape. Personally I like to start with a classic white dinner plate and add different salad plates, bowls and glasses  to give a pop to the table. Have fun and don’t be afraid to try something different, even a new set of candle holders or fun linens can make a table look completely different.

To get some idea’s flowing take a look at these sites, if your Thanksgiving table was eye inspiring I would love to see!

http://www.emilypost.com/everyday-manners/table-manners/71-table-setting-guides

http://www.youtube.com/watch?v=FeTsvWysCkU&feature=youtu.be

http://www.marthastewart.com/359933/table-setting

http://www.pier1.com/TopMenu/GetInspired/DiningPier1Style/tabid/251/Default.aspx

Have a great Thanksgiving, enjoy your family and friends!