Category archive - Staging Solutions

Before You List on MLS

Before You List on MLS

Before you have the pictures of your home put up on the MLS here are some improvements that will benefit you greatly and gain a great return.

Home Gain Real Estate Blog posted results from a national survey of nearly 600 agents last year to determine which low cost home improvements will give sellers the advantage in today’s market.  The top five nationwide home improvements are:

  1. Cleaning and de-cluttering ($290 cost / $1,990 price increase / 586% ROI / 99% recommended)
  2. Lightening and brightening ($375 cost / $1,550 price increase / 313% ROI / 97% recommended)
  3. Home staging ($550 cost / $2,194 price increase / 299% ROI / 80% recommended)
  4. Landscaping ($540 cost / $1,932 price increase / 258% ROI / 93% recommended)
  5. Repair Electrical or Plumbing ($535 cost / $1,505 price increase / 181% ROI / 92% recommended)

Cleaning and de-cluttering continues to be the number one home improvement since the survey was originally conducted in 2003. What does that mean, what does that entail? I suggest to my clients that this is the first step to preparing a home or the market and it is the best time to get packing and organized. It will really save you a lot of time in the long run. Get three boxes one for items that will be moved to your new home,  a bigger one that will be tossed with all the items you have not even looked at or used for the past six months or more, and the smallest of the boxes will be one that you move but holds those items that you really don’t use but have sentimental value (like the first car keys you ever had.) Buyers look everywhere, an organized home will also make it easier for you when you have to have it ready in a snap because a realtor has a showing.

Lightening and brightening means replace all those old outdated Hollywood lights in the bathroom, put 100W bulbs in all the lights in your house, give your rooms light paint colors or a fresh coat of paint. You may have a passion for pine green, but you can paint your new home that same color. Get things up off the floor,  broken window blinds, or outdated curtains off the windows. Now is the time to make your home bright and airy feeling.

Home Staging, this has to do with placement of the furniture, the flow of the room, and how the contents in the home sends a message to buyers relaying an ambiance to the home. This can be difficult for some home owners because they cannot look objectively at their home. A lived in look is not a long for look for buyers. Update pieces of furniture, maybe new bedding and fresh new accent pillows. These are items that you can move with you, so enjoy the indulgence of the update. This is the one area that many homeowners fall short in getting the home ready for the market.  If you do not know where to begin, it is well worth the money to have a professional home stager work within a budget you feel comfortable with to come in and help.

Landscaping and all repairs are important because if you cannot grab the buyer within 10 seconds from the outside, which is all the time you have, they will walk away. Don’t expect  buyers will replace or fix repairs in your home, they will most likely walk away to find a home that is kept up. landscaping

Your expectation to sell your home quickly will be accomplished if you concentrate on the top 5 improvements where they are needed in your home. Your home is now a house that is a commodity that needs to be sold. Make sure you take the best steps to ensure it’s sale. If you have concentrated in these area’s your sure to be on your way to a profitable sale!


The Savvy Agent

The Savvy Agent

Savvy real estate agents realize the importance of staging properties on the market today. Collaborating with a stager will save an agent time and less aggravation.  The stager works with the seller on the areas of the home that will help market the home.  Statistics have shown that staged homes sell faster and for more than those that are not staged. Agents that use professional staging turn their properties faster, increase client satisfaction and gain more referrals. It actually becomes an effective marketing strategy for everyone.

Real estate guru Barbara Corcoran says staging is no longer optional.  Agents that understand the importance of staging include a stager on their team. All properties benefit from some degree of staging, and stagers will work with clients to understand the needs and constraints, enhancing the property to appeal to buyers. Agents that have a professional stager on their team are focused on listing and selling quickly.

I liked Nairn Friemann‘s list of Out vs. In, for real estate agents who incorporate staging, here’s what real estate agents say about staging – Out vs In.



“Staging costs too much” “Staging is a short-term, high yield investment.”
“Staging wastes too much time.” “Staging saves time by reducing days on the market.”
“Staging is fluffing.” “Staging is savvy marketing.”
“My listings always sell… eventually.” “My listings sell higher and faster than the competition.”
“Why would I pay for a consultation?” “Investing in consultations helps me sell listings.”
“I won’t offend my seller by suggesting staging.” “I win listings by having a pro stager on my team.”
“I do my own staging.” “I focus on listing and selling.”
“Staging is just for vacants.” “All properties benefit from some degree of staging.”
“What’s a stager?” “My staging pro is an indispensable member.”

Think of when you are shopping for yourself, what are your considerations before making any purchase? It might be price, or is it a particular need you have, a look you are going for? How is that product presented to you? How is it that you are persuaded to finally purchase that item? It is the culmination of a professional marketing team.  So the question stands, why would anyone put their home on the market without “merchandising” it first? Do they not want their product to be desirable to as many potential buyers as possible, and to appeal over any possible competition?

Savvy agents realize how to market properties, and turn them into sales. Now that is win- win all around.


Why Stage a Vacant Home?

Why Stage a Vacant Home?

Why stage a vacant home? Simple reasons:

  • To make it easier for buyers to envision how they could live in the home
  • Add warmth and personality to a home
  • To create a longed for look vs. a lived in look
  • To arrange an unusual layout flow and bring logic to the spaces

If a property is worth selling then it is worth doing everything you can to appeal to potential buyers in order to sell the property. Vacant staging can be done in a few rooms or the entire home. Hiring a professional that can create the ambiance that needs to be conveyed to the buyer, is important. Having an agent that understands the importance of staging and how it can impact a sale, is also essential. Experience agents that walk into a sellers home and suggest staging, should be listened to. They know their market, they know what buyers want.

This vacant home In Cornwall NY had beautiful bones but it had nothing to “speak to a buyer.” After a few rooms were staged, buyers could then connect, visualizing how they could live within the house.  When a buyer enters a home that has no furnishing and just empty rooms they are welcomed by blank walls- not so intriguing.

DSC_0024Vacant entrance






After staging, the empty rooms become warmer giving the buyer the ability to easily see how they can make this house their home.

staged entrance in Cornwall on the Hudson staged living room in Cornwall NY






By adding furniture to the rooms, creating warmth and ambiance is what helps sell a home. This house had been on the market for over a year and no one purchased it. After it being staged it received an offer in the first month. By allowing buyers to see how rooms can be utilized, and furnished with items that create value for the space the vacant home becomes more appealing. Do you think it makes a difference?

Let me know your thoughts……

Setting the Table

Setting the Table

This is the time of year we gather around the table to spend time with our close family and friends. Why not have fun with your table, here are some ideas to get you started:

Make sure the dishes you pick are a great match for your style and budget. You can find items at discount stores such as Wal-Mart, Kohl’s or Home Goods, websites,  shop sales at department stores or home good stores like West Elm and Crate and Barrel. Sometimes you can find great deals at flea markets or garage sales also. Look for unique items to complement your dishes, like great stemware, different napkin rings, or linens.

Can’t find a complete set of something that tickles your fancy, why not try mix and matching two different sets? Doing this will allow you also to change the style of your table when you feel like it without having to purchase a whole new set.

To make it all work concentrate on unifying theme-such as  color, style, shape. Personally I like to start with a classic white dinner plate and add different salad plates, bowls and glasses  to give a pop to the table. Have fun and don’t be afraid to try something different, even a new set of candle holders or fun linens can make a table look completely different.

To get some idea’s flowing take a look at these sites, if your Thanksgiving table was eye inspiring I would love to see!

Have a great Thanksgiving, enjoy your family and friends!