It’s All In the Packaging

It’s All In the Packaging

Have you ever wondered why a product sells so successfully over another one? Usually we as consumers purchase because we either need the item, fall in love with the packaging, it is unique that we know we will never be able to find something like it again, or that the price is so great that you feel the value of the product is worth the price tag.

In the housing market buyers purchase a little the same way. Buyers look for homes that have certain criteria; as we all know sometimes their are compromises and we need to weigh what features are the most important. They might need a new home because their family is growing, decreasing, or possibly being relocated. When they are looking they are making decisions based on price, location and emotion to fulfill their requirements or must haves. They want to see the home as to how they could live, not how it is lived in.

b4 and after kitchen

If you are putting your home on the market lets say it has 3 bedrooms, 2 baths and the house down the road is identical how are you going to gain the edge to attract the buyer to make an offer on your home? It’s all in the packaging. An agent can show a buyer two identical homes, but the home that has been merchandised/staged will typically be the one that will get the offer if it is meeting the requirements the buyer has. According to a recent study done with Agents they found that staging a home had a big impact over one that was not packaged to buyers.  Although two similar homes may both meet the “criteria” that the buyer is looking for, it is the home that speaks to them – the one they can relate to and see themselves in, that will get the offer.  That means neutralizing your personal decor and style, and emphasizing the features of the property in a way that buyers make decisions to purchase, the “package” affects that decision. A Professional Stager knows buyers will make an offer on a home that they can connect to. We merchandise the house in a way that a buyer can relate to, creating value, and allowing the buyer to see a house as theirs, not the current owners.

Merchandised Home

If the home seller is motivated, and wants to sell quickly they need to take a few steps in ensuring the buyer to purchase their “product”.  The merchandising (staging) can be the deciding factor that gets the buyer to move forward. The key architectural elements are highlighted, and the look through the house is harmonized to make the rooms flow and give the property value so it stands out. The success has been seen in the numbers. Well packaged products, like a well staged property sells in shorter period of time, and in some markets for more money.

You may like:

Advantage of Home Staging

Is Staging Worth the Cost When Selling?

The Tale of a Property Long on The Market


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Karen GP

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