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Making sense of the 2015 NAR home staging study

By June 3, 2015 One Comment
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NAR- the National Association of Realtors, sent a survey to over 49,000 Realtor’s to see if Home Staging is worth the investment, and to see how many agents actually have their properties staged prior to listing. The findings are interesting and reflect that professional staging does indeed have an impact on buyers decision to make an offer.

About 5% of Realtors® responded, the majority of agents that worked with buyers found that staging allowed 81% buyers to easily visualize the property as a future home. Allowing buyers to view a home as “theirs” instead of viewing the property as “this is how someone else lives” lead to higher offers. Agents representing buyers found staged houses their buyers are willing to offer an increase between 1-5% more than the asking price.

Agents that represented sellers found that staging did secure a higher offering price too.

37% offering 1-5% more

22% offering 6-11% more

The unfortunate statistic was that 66% of sellers agents DO NOT offer home staging services to all their clients. They do (34%) suggest to declutter and fix property faults but do not suggest professional home staging to the clients that they represent, unfortunately leaving the property as is. If staging increases the offering price, and shortens the time a property is on the market, it only seems logical that more sellers agents would have home staging a part of their listing offering.

The findings also discovered that staging positively effects buyers (46%) to be more willing to walk through a home that was staged that they viewed online. With more than 80% of buyers currently looking online for a property, a staged home that has great photos is essential today.bed b4 and after

The seven most important rooms to ensure presentation is essential, in order are:
[list_style7] Living Room
Master Bedroom
Dining Room
Children’s Bedroom
Guest Bedroom [/list_style7]

Having a consultation with a professional stager can help identify ways to neutralize and modernize spaces to improve the presentation element of marketing a property.  The cost of staging a property can run from 1-3% of the listing price, it has been found that the investment can give the home seller a return close to 300%.  Considering a home is one of the largest investments you will probably make; when selling to ensure that the presentation is perfect and appealing to the largest range of buyers will only increase your chances of selling for top dollar. Include professional staging as part of your marketing when selling your property.


Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

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