Is there an analogy between “The Voice” and Staging a home? Hear me out.
“The Voice”, if you are not familiar, is a reality competition show where vocalists compete for the top spot as a professional performer. They are singing against other equally talented singers. These performers prepare extensively to achieve the coveted spot, luckily for them, they receive coaching from superstar singers. Even if they do not accomplish gaining the top spot, they are recognized for their talent. Selling a home is not a reality show, but staging a home prior to putting it on the market with a professional home stager prepares the house to go on stage. The coaching and execution of staging gives the house a strong edge, to stand out as the best house the market.
Think of listing a house for the market on the MLS; there are a lot of buyers looking at it along with every other house. A buyer will review pictures of listings at lightning speed; 6 seconds or less, until they see something that attracts them or draws them in.
What is it that will make a house stand out? What will make a buyer stop, look, and consider one house over another? The presentation; which is where staging comes in. A buyer wants to see the value, they want to see a house in good repair, not something that needs paint, repairs, fixing up. Would the judges on “The Voice” select a singer that’s voice was out of tune? Probably not, they are selecting along with America the best voice.
When it is time to put your house on the market, how will you make your house stand out, and resound? Professional pictures are not enough. Taking the extra step to ensure everything is in good repair, rooms are merchandised properly, and the value/quality revealed, this is what peaks a buyers interest. Professional staging helps a house become noticeable over the competition. Careful consideration is made to make the house appealing to the market it is selling in. It is merchandised, perfecting the house to be desirable to buyers. This essential step is necessary to get a buyer to stop, look, and take the next step which is seeing the house.
Be on the top, above all the others, by using a professional stager. They will give you the edge to stand out in the sea of houses. One that buyers feel is of value, wanting to give a strong offer for.
Other Good Reads: