- Why Stage?
- Blog – Interior Information
This house sold for $50,000 over asking price! How, you may ask in this market?
Let’s look at a little history.
The client asked if I could come to her home for a consult when she found out I was a professional stager. As we walked throughout the house and I gave her suggestions on every room; the repeated comment from her was “are you sure?”
Based on the direction I gave, she took it upon herself to hire the painters, do a yard sale to remove clutter, moved furniture, updated bathrooms, had the curb appeal taken care of, and worked diligently completing the extensive list. I was insistent not to list the house until it was ‘market ready’. Two months later she called and asked that I help her with the finishing touches, which we did. She wondered if she could ask her agent to pay for the staging she had me complete. My suggestion… ask, all they can say is “no.”
Much to the agent’s dismay, she hesitantly agreed. She did not feel any money paid for staging was worth it. I politely begged to differ. The house was photographed and listed. Then to the seller and agents surprise, the house went into a bidding war catching $50,000 over asking!
The beauty for the agent, although they felt their investment was “way too much” was that they did not have to get involved with the nitty-gritty of preparing the property. It was staged properly allowing all buyers to see the value.Which in turn reaped the agent a 500% return on her investment, and preserved the sellers equity! Yippee for them. Is investing money to get a 100% or higher return, too much money to invest when selling? I ask you.
Moral of the story… staging does pay, literally! Having a professional stager help prepare your properties is smart business.