Many Real Estate Agents are proud to offer professional photography to their clients for their listings. They absolutely should, since the pictures are what get buyers attention. Pictures speak a thousand words right? If a house is merchandised correctly it will stand out in the market. If the picture resonates with buyers looking on line they will want to see the house.
Creating the Image
Imagine you are getting your picture taken. Either a wedding picture, family portrait, corporate portrait, graduation, any big event that you might want a professional photographer to capture the perfect image. You put on a nice shirt, comb your hair, do your makeup; in other words, try and look your best? Selling your house is no different. Would you want every family member, coworker, a stranger looking at your house and the way you live every day? Or would you want them to see how your house looks when you know you are having important guest over, clean, spiffed up and beautiful.
Professional Staging and Merchandising
If you have a really good Real Estate Agent representing your house for sale, they will not only offer professional photography, they will offer professional staging consult. The professional staging consult will help you get your house in tip-top company ready shape for the pictures. Think about it, are the buyers not coming to your house just that, company? Professional staging is the “makeup” for your house. Staging will make your house desirable to the widest range of buyers. The pictures will resonate with a buyer, making them want and see your house.
Once you are professionally staged, your house it will resonate in the market. It will appeal to buyers because they will see beautiful pictures of the spaces that they could have if they buy your house. Professional staging reduces the time a house is on the market because the pictures stand out online. Many people may feel that they can do it themselves, but the fine details are typically not paid attention to as an unbiased professional stager would do. They see your house as a product that needs to be merchandised to be desirable to buyers. Ensure your professional pictures are done correctly with professional staging done before listing, so your house resonates with buyers.
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