Recently a Real Estate agent called me in to do a consultation for a seller. The home had been on the market for over a year. The RE Agent let me know that she just convinced the seller to drop the price to comparable properties on the market. The property was in a desirable family development, on a corner lot. It needed a little bit of curb appeal improvement but overall the property was appealing from the outside.
As I met the home owner she informed me that “her” taste was “outstanding, everyone loves her home and is only letting me come in because the RE Agent told me that I should have you come and take a look.” We proceeded into the front door and this is what I encountered…
“Smoked” mirrors, with a dusty wreath attached, faux rocks with black grout and a brass chandelier from the from the 1990’s. Not too bright, open and cheery feeling when entering into the home. When selling a house your goal is try to make it feel as bright and appealing when someone enters in, it is their first impression. Reducing specific taste preference as much as possible helps the buyer feel at home, not intimidated that they are entering into someone else’s home that could never be theirs.
As we continued our tour of the house I felt as though I had been teleported to another year. Although the house appeared neat, the stain on the ceiling “isn’t really noticeable, my husband had fixed it” The chandelier that was hanging, was doing just that, it was not plugged into anything nor wired, but “a beautiful addition to the room” the seller told me.
We discussed the possibility of updating lighting, removing some of the lacy curtains to allow the light to come into the room, moving and removing some of the furniture, removing the dated wall paper and giving the walls a fresh coat of paint. She felt the effort and expense would not be worth it because the “buyer can offer $1000 less and they can do the work. We are more than happy to negotiate a bit when an offer comes in” Wishful thinking on her part, they eventually lost over $60,000 on the original listing, not to mention it took an additional 9 months to sell and the carrying costs that the seller incurred during that time.
As an Agent, bring in your stager at the beginning of the selling process, as a seller ask your Agent to have a professional consultation with a Stager. This Agent knew the importance of staging this property, but unfortunately was the third listing Agent to work with the seller because all the previous agents had not sold the property. Getting a seller on board with understanding the importance of being objective, what a buyer wants today, and how the marketing of selling properties has changed since 1990 is crucial.
Believe in the importance of the staging consult and how it will help the seller understand how to improve a house to market it property. Make your Professional Stager your partner to ensure listings are presented in the bet possible light. It can help save everyone money in the long run.