What is the value of a good picture? Many Real Estate Agents are proud to offer professional photography to their clients for their listings. They absolutely should, since the pictures are what get a buyer’s attention. Pictures speak a thousand words right? If a house is merchandised correctly it will stand out in the market. If the picture resonates with buyers looking online they will want to see the house.
Creating the Image
Imagine you are getting your picture taken. Either a wedding picture, family portrait, corporate portrait, graduation, any big event that you might want a professional photographer to capture the perfect image. You put on a nice shirt, comb your hair, do your makeup; in other words, try and look your best. Selling your house is no different. Would you want every family member, coworker, a stranger looking at your house, and the way you live every day? Or would you want them to see how your house looks when you know you are having important guests over, clean, spiffed up, and beautiful?
Professional Staging and Merchandising
If you have a really good Real Estate Agent representing your house for sale, they will not only offer professional photography, they will offer professional staging consult.
The professional staging consult will help you get your house in tip-top ‘company-ready’ shape for the pictures. Think about it, are not the buyers that come to preview your house similar to your company? Professional staging is the “makeup” for your house. Staging will make your house desirable to the widest market of buyers. Once the staging is completed the pictures of your home will resonate with a buyer, making them want and see your house.
Once you are professionally staged, your house will stand out above the sea of homes on the market. It will appeal to buyers because they will see beautiful pictures of updated spaces that they could have in their potential new house.
Professional staging has been proven to reduce the time a house is on the market. Many people may feel that they can do it themselves, but the fine details are typically not paid attention to as an unbiased professional stager would do.
A professional stager sees your house as a product that needs to be merchandised to be desirable to buyers. Their goal is to create the greatest potential for your house and preserve your equity. Ensure your professional pictures are done correctly with professional staging done before listing, so your house resonates with buyers.
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