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family room staged

How to sell quickly! Here is a great example of how to sell quickly. This house that sat on the market for six months with no offers, the seller was ready for a new strategy.

Why does one house sell and the other will sit on the market for months?

Case Study:

The house had been on the market for six months. The price was reasonable in the market, but the refinement through the house was not completely there. The seller wanted it sold but wasn’t receiving honest feedback as to why it was not selling.

The house came off the market, then was relisted with a new agent. This agent includes a professional staging consult for their listings. The agent knows that if the presentation is not where it needs to be, the money invested in pictures is worthless. The seller saw the difference that staging could make when we reviewed my portfolio of occupied staged homes. She said, “I want my house to look like that!” So we got to work.

Yes, she had a list of objectives that she needed to complete before Design Solutions KGP was to “work our magic.” She set a budget that she wanted to stay within, we discussed which items she had that we would use in the staging, and then the “magic” happened.

Here are some of the before and after’s of the house that lead to an offer allowing it to sell quickly within 10 days of listing.

Living Room

living room before staging

living room staged to attract buyers in Orange County NY

To give it the feeling of entertaining we added accessories and furniture that complemented her entertaining unit that was staying in the house.

 

Family Room off kitchen

family room before it was staged

family room staged

This great room with a fireplace needed to show off it’s cozier side. We showcased it to allow buyers to envision how to relax in the house.

 

Master bedroom

before staging the master

staged master bedroom

The furniture, out of proportion to the space available, need to be downsized a bit. By putting in a bed and dresser better suited for the space, buyers were able to dream about the potential of this master suite. If you would like to see more pictures of this beautifully staged house, follow me on Instagram @kgpdesignsolutions.

The seller invested about 2% of the listing price of the home in showcasing it to sell. She also saved herself from paying another 6 months of carrying cost (mortgage, taxes, electric, heat, etc) because the house sold in 10 days and received a strong offer.

Sometimes you need to spend money to make money…

Other Good Reads:

Photography and Staging | The Listing

Stage or Not to Stage

5 Reasons to Stage Your Home

Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

More posts by Karen GP

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