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Home Staging Statistics | Gaining the Highest Return

By January 14, 2015September 27th, 20182 Comments

How do you gain the highest return when selling a valuable asset? Marketing the product properly has a lot to do with creating the desire and perceived value of an item. When selling a property, savvy sellers know to stage their property. They understand it will present the property the best it can be to the widest range of buyers.

Not sure you believe this? Here are some studies that prove staging a property pays back:


Barbara Corcoran Real Estate mogul of the Corcoran Group and now on Shark Tank states “Home staging is no longer optional in today’s real estate market, but a MUST. It will make the difference in whether your home sells or not. Home staging can add at least 5% to 7% to the sales value of a home!”

A survey done through HSR of over 3500 staged homes, more than 50% sold for 10% more! The seller spent less than 1% on staging service costs.

Although Agents may not feel it is necessary to professionally stage every property, those that did stage in 2012 saw a 196% return on their investment according to HomeGain.

2013 RESA conducted a survey of 481 homes that were professionally staged prior to being listed on average received their first offer in 23 days. Homes previously on the market for over 140 days were then staged and received an offer on average 40 days after being professionally staged. Staging helps to sell properties faster.

Professionally staged homes in NY sold 7 times faster than homes not staged

According to ASP 95% of the homes, they staged sold on average in 11 days

Professional stager knows how to merchandise a property to sell quickly. Although some sellers feel that they can DIY when it comes to staging, being objective is essential according to Trulia. If you want a quick sale, call a professional stager in for a consult at least.

According to Quicken Loans, the number one mistake to hurting your home sale is not preparing your home for sale known as staging which includes repairs, decluttering the home, fresh paint, and updating – all the components that buyer’s desire.

How to begin

Begin the process by hiring a professional stager. They will come to evaluate your property just as a buyer would. A professional stager knows how to create a style within the home that is appealing to the largest market for the property. They know how to strike a balance between lived-in, clean and sterile look. They are sensitive to the costs involved and the fact that the sellers are ready to move on in the quickest time possible to live their new lives.

If you are on the fence about staging, consider the facts. It is a wise investment and beneficial in gaining the best price for the highest return on your investment.

Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

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