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Impressionable Color for Selling

By March 1, 2016April 18th, 2018One Comment
color help

When selling a house you want to make a big impression. Wall color is not necessarily an element that you want to stand out.


There have been numerous studies on color and how a color can affect your mood, I have found this fascinating.  When selling, your goal should be to appeal to the broadest range of buyers. Your goal is to highlight the house, its features not the color. Color can be distracting. Knowing color can relate to people’s emotions, why not go with colors that do not elicit a negative mood, but a positive impression so that they fall in love with your house?

We hear neutral colors are great when selling but rarely know why. A neutral color does not just have to be white or beige, they can have green, blue, yellow, gray etc. undertones. A neutral color typically is one that does not necessarily elicit a reaction of feeling. So how do you create a house that is neutral but not boring, one you can live in but is easily transferable when you are ready to sell? That’s asking a lot out of a color!

When a client is willing to take the advice that painting is one of the biggest bangs for the investment when selling, we choose colors that will complement the furnishings but also complement to the entire house. Choosing colors can be a challenge, choosing the right ones will convey a feeling of warmth and the room stand out, not the color. An example is this bathroom. Although the color initially worked with the room, by selecting one a little different made the room appear larger and cleaner- ooh ahh what buyers love!

bath before and after


What to Avoid…

Certain colors convey different emotions too. Colors that should be painted over before selling are orange, reds and deep purples. These are high energy colors that are very subjective to many people. If I have a client that absolutely LOVES their purple, I suggest possibly consider going a lot lighter on walls and keep the accents in the room. There are ways to work around bolder colors without changing everything in your house.

Keep in mind when selecting colors that unless you are planning on dwelling only, and not selling you can choose an array. If selling keep to a few colors in rooms per floor, using a neutral color such as a soft gray or beige to connect the rooms to one another. The only mood you want to elicit when selling is inviting and tranquility, the mood of “this is the home I have to have.”

Other Good Reads:

How to Avoid Bad Room Colors When Selling

Best Room Colors to Sell Your House

Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

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