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Impressionable Color for Selling

By March 1, 2016January 8th, 2021One Comment
color help

When selling a house you want to make a big impression. Wall color is one of those personal details that many sellers ignore. The good thing is that wall colors can be easily changed to make a positive impression.


There have been numerous studies on color and how a color can affect your mood, I have found this fascinating.  When selling, your goal should be to appeal to the broadest range of buyers. You want to highlight the house, and its features, not the colors. Let’s be honest, wall colors can be distracting, and difficult to pick out. Knowing color can relate to people’s emotions, why use colors that elicit a negative mood? Impressionable colors can be neutrals complemented with some colorful accessories that can satisfy both the seller and buyer.

We hear neutral colors are great when selling but rarely know why. Neutral colors do not have to be just white or beige, consider one that has a green, blue, yellow, gray, etc. undertones. Although they are considered white or beige depending on the light they will look different. A neutral color typically is one that does not necessarily elicit a reaction of feeling. So how do you create a house that is neutral but not boring, one you can live in but is easily transferable when you are ready to sell? That’s asking a lot out of color!

When a client is willing to take the advice and change the color of the walls the results can leave a huge impression. Painting is one of the biggest bangs for the investment when selling. Choosing a color that complements the furnishings and ties the entire house together is the goal. Choosing colors can be a challenge. You want a color that will convey a feeling of warmth and allow the features in the room to stand out, not the color. An example is this bathroom. Although the color initially worked with the room, by selecting one that complements the tile makes the room appear larger and cleaner- ooh ahh what buyers love!

bath before and after

What to Avoid…

Certain colors convey different emotions too. Colors that should be painted over before selling are orange, reds, and deep purples. These are high energy colors that are very subjective to many people. Although you love these colors, buyers will not. Consider using these favorites as accessories or accents throughout the room instead. Paint the room a lighter color to complement the accents. There are ways to work around bolder colors without changing everything in your house.

Keep in mind when selecting colors that unless you are planning on dwelling only, and not selling you can choose an array. If selling, keep to a few colors in rooms per floor, using a neutral color such as a soft gray or beige to connect the rooms to one another. The only mood you want to elicit when selling is inviting and tranquility, the mood of “this is the home I have to have.”

Other Good Reads:

How to Avoid Bad Room Colors When Selling

Best Room Colors to Sell Your House

Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

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