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Color Can Hurt the Sale of Your House

By August 16, 2016 No Comments
color can hurt the sale

Did you know the color of your walls could actually hurt the sale of your home? It’s true, certain colors are a real turn off to buyers, and you have heard me say it before, ‘never give a buyer a reason to walk away’ when you are selling your home.

Color can be very personal, it is similar to keeping all your personal items throughout a house when selling. In a poll done by realtor.com, they found 58% of homeowners would not decorate in orange, black or violet. If you have these colors on your walls you should tone those colors down prior to putting your house on the market. Remember when it comes to selling you are trying to appeal to the broadest range of buyers, this is not the time for you to show off your personal taste.

Saturated colors are a turn-off and can hurt the sale of your home. The bolder the color the harder it is for the buyers not to be distracted by it. Real estate agents, TV shows, and articles repeatedly direct sellers to depersonalize and de-clutter their house before putting it up for sale, color can be just as personal so tone it down! The more you can make your house stand out and not your “things,” you will improve your appeal to buyers. I cannot tell you how many times I go on a consult to find a red dining room. Yes, red is to be known to stimulate appetite, but it does not necessarily stimulate buyers to purchase, it might stimulate them to run- not what you want!

green and pink kitchen

Neutral colors are desirable to buyers when selling. Softer shades of colors create a serene feeling. By choosing calming shades like HC-171 Wickham Gray, or OC-53 Horizon by Benjamin Moore it will add a bit of color to the walls but be neutral enough that buyers will like it.

 

If you are one that absolutely loves color and has to have it, use it as an accent throughout the house. Of those polled, 41% preferred the color used as accents instead of on the walls. By using the color as an accent it gives you flexibility too when decorating. It is a lot easier to change out a few pillows, accessories and art than repaint an entire room.

Goshen NY master bedroom

Keep in mind that the hard finishes like floors, counters, tiles, cabinets etc. tend to take command and dictate the colors that should be used in the house. Neutral colors may not be your favorite for your home. When you are selling at least try and work with them to create a harmonious feeling through the house, it will leave a better impression on the buyers. Keep in mind that bold saturated colors along with orange, purple, and black are very personal and should be toned down when you are selling, in the next house you can start fresh.

Other good articles

Color- How to Choose

Impressionable Color for Selling

Best Room Colors to Sell Your House

Karen GP

Author Karen GP

Karen GrayPlaisted is the principle owner of Design Solutions KGP. She is a graduate from Pace University and The Fashion Institute of Technology in NYC. Her marketing background and design sense are a perfect combination for home sellers. In the first year she began her staging business, she won the ‘Rising Star’ accolade from RESA, selected from all North American stagers, USA and Canada. In 2016 she won top Occupied Stager in the USA. Karen’s ability to educate and empower clients using simple solutions allows homeowners to transform their spaces with desirable affordable decadence.

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