Photography and staging go hand in hand when selling a property. Recently I was on a webinar that an agent recommended to me. The host was talking about the importance of photos for all listings. Being high resolution, professional shots. I decided to peruse the MLS and see what Orange County NY listings were looking like.
What makes a great picture?
Some agents are great with high resolutions shots, but unfortunately, the listing may be ignored because although the photography is great, the composition obviously is done by the homeowner/agent which does not make the shot look professional. Wha, Wha, they fall flat. The composition is the way the room is styled. Staging is marketing a house to its fullest potential. It’s not only cleaning, decluttering- that is obvious that should be done before listing. Would you put your used car up for sale without detailing it? Obviously no, and your house is a much larger investment then your car! Staging is making sure the house’s features stand out to attract a wide range of buyers.
Today buyers, more than ever before are searching for their next house online before they even call an agent. If they see that a particular agent’s listings are represented well with beautiful photographs, and emanating a lifestyle that buyers want, they keep that agent in mind. They keep that house in mind and also request to view it. Smart agents know it is important to stage a house and offer it as part of their listing services. The Agent/Professional Stager/Professional Photographer are a team that creates a marketing setting that will make your house stand out from the competition.
To be honest I believe the agent thought the webinar was about general marketing. But marketing is all about location, promotion, price, and product- the house. If the product is not desirable it will not sell. Staging can take a not so beautiful house and turn it around that will sing to buyers “come live here!” So if you are considering selling now, or in the future, professional staging and photography should be included in the entire process to ensure you have a desirable product for the market you are selling in.
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