The packaging of a product is what attracts a buyer. Consumers purchase based on need and emotion. Have you ever wondered why a product sells so successfully over another one? If the packaging is unique and the price is just right a buyer feels the value of the product is worth purchasing.
In real estate, buyers purchase the same way. Buyers look for homes that have certain criteria; as we all know sometimes there are compromises and we need to weigh what features are the most important. A buyer might need a new home because their family is growing, decreasing, or possibly being relocated. When they are looking, they are making decisions based on price, location and emotion to fulfill their requirements. They want to see the home they can live in, not how it is lived in.
Packaging a house to sell
If you are putting your home on the market it may have three bedrooms and two baths. The house down the road is identical to yours. How are you going to gain the edge to attract the buyer to make an offer on your home? It’s all in the packaging.
An agent can show a buyer two identical homes. The home that has been merchandised/staged will get the offer if it is meeting the requirements the buyer has. According to a recent study done with Agents, they found that staging a home had a big impact over one that was not packaged to buyers. Although two similar homes may both meet the “criteria” that the buyer is looking for, it is the home that speaks to them – the one that touches their emotions that will get the offer.
Neutralizing your personal decor and style and emphasizing the features of the property in a way that buyers make decisions to purchase. The “package” affects that decision. Professional Stager knows buyers will make an offer on a home that they can connect to. We merchandise the house in a way that a buyer can relate to, creating value, and allowing the buyer to see a house as theirs, not the current owners.
If the home seller is motivated and wants to sell quickly they need to take a few steps in ensuring the buyer to purchase their “product”. The packaging (staging) can be the deciding factor that gets the buyer to move forward. Highlighting key architectural elements and harmonizing the look through the house making the rooms flow will allow the value to stand out. The success is in the numbers of sold staged homes. The well-packaged product, like a well-staged property, sells in a shorter period of time, and in some markets for more money.
You may like: